Name: Guan yi (Antony) ZHAO
Student ID: u3016369
Email: zhao_guanyi2000@hotmail.com
My Five Reference Sites:
(Please be noticed that all the images could be enlarged by clicking on it.)
1. Web Designer Wall
Link:
http://www.webdesignerwall.com/trends/2008-design-trends/

2. WPZOOM
Link:
http://www.wpzoom.com/

3. Viger Advance
Link:
http://www.viget.com/advance/

4. Design Sponge
Link:
http://www.designspongeonline.com/

5. Olliekav
Link:
http://www.olliekav.com/

The Seven Characteristics (Conventions):
1. VERTICAL Scroll Bar:
Scroll bar is a very common convention. And mostly important is that scroll bar is vertical and not horizontal. Since almost all computers's mouse scrolls are vertically designed, a horizontal scorll bar is just so confusing. You wouldn't want the audience to miss something on their screen.
2. HYPERLINKED Site ID:
Site ID should be hyperlinked to the home page and right on your screen where you can see it straight away. If you had no idea where you up to or got completely lost, you could easily click on it and get back to where you started to look again.
3. CLEAR Search Bar:
People need to search something when they can't see it, and in order to search, they need to SEE the search bar of course. So that is why it's important not to make it hard or unable to find.
4. SIMPLE Navigation:
Navigations should also be easy to find and understand, just like the signs in the airport. To do that web designers have to make it neat and simple so that the audience may find their way to what they wanted easily.
5. Subscribe RSS:
RSS is optional, but better have it so web designers could simply offer the audience to subscribe the information on the site.
6. NICE Colour:
You don't want to make your audience dizzy by using too many fancy colours, do you?
7. NEAT Banner:
If all the 6 characteristics above could be located very neat within the banner area, the audience would find the web site very aesthetic and functional. That is why I refered those five sites, they all showed all the characteristics very well.
Here is the proof:





Bibliography:
KRUG, S. (2006). Don't make me think!: A common sense approach to web usability. (2nd ed). Berkeley, CA: New Riders. Chapter 6, 'Street signs and bread crumbs', 50-93.
HINCHCLIFFE, G. (2009). Designing for Web. Lecture notes distributed in the Uint 8178 Web Design and Production. University of Canberra. Online lecture on 26th Feb.










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